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Automatization of business processes yields competitive edge

“Apex Communications was founded on the premise of industry-specific telecommunications know-how and IT project specialisation. The same areas form the core of our customer base even today,” says Managing Director Hannu Peltola, Apex Communications.

According to Peltola, customers want Apex’s specialist help in solving problems which are unfortunately common in all IT projects. Clients want to make sure that project schedules and budgets are realistic and that any project complexities are kept in check.

In Apex projects the typical issue is often the production-critical operating environment. Quality and reliability are key factors.

“Mistakes for instance in system initialisation would cause the TV not to work, e-mails or MSMs not to be sent to receivers or ERP systems not to be accessible. That’s why it’s important to understand how critical systems and their functions in different industries are. Changes and initialisations require extremely thorough planning and are usually carried out during night time,” Peltola says.

Apex’s industry expertise and successfulness in customer projects is easily showcased in terms of continuity: the company, established in 1998, has ever since maintained customer relationships with for example tele-operators, IT service providers and media agencies.

The specialists at Apex have experience on both the customer and supplier roles. Before Apex, they have worked for big media enterprises such as YLE, tele-operators or ITC consulting and service companies.

Apex takes part in the use and development of IT systems throughout their life cycle. For the strategy work the company creates an ITC perspective and at the end of the life span, helps in the shutdown of old systems.

Among Apex’s services are business developing consultancy and project management in sizeable ICT endeavours such as competitive biddings, productisation, outsourcing, large-scale system upgrades and re-organisations.

Peltola believes that business process automatization will play an even more critical role in the future, particularly in connection with improving of competitiveness.

“We’re trailing behind when compared to the US and many European countries. Production automatization is the easiest way to improve competitiveness and that’s why companies in for instance Germany and the United States are investing heavily in it. If we are to improve our competitiveness, we have a lot to do with for example developing IoT and accelerating the automatization in production, sales and across industries,” says Hannu Peltola.